BERNICE KEARNEY BONNER
12842 Castle Bend
San Antonio, Texas 78230
BERNICE KEARNEY BONNER
12842 Castle Bend
San Antonio, Texas 78230
210.260.9181
SUMMARY OF QUALIFICATIONS
· Acknowledged as a problem-solver and consensus-builder among station staff
· Experienced community builder, committed to engaging with our viewers-clients-team members online and offline
· Strong communicator, adept at conveying organization’s message and implementing strategy while at the same time creating buy-in with members of our team
· Confident in balancing long-term and short-term projects
· Able to quickly adapt to changing priorities and unforeseen challenges
· Eager to develop new skills and find creative ways to utilize them personally and professionally
AREAS OF EXPERTISE
· Use of social media in story development & distribution
· Acknowledged team leader for station’s social media strategy and best practices development
· Creating, developing & researching story ideas
· Multi-platform writing & editorial content creation
· Creative storytelling, including progressive use of graphics & innovative use of production values
PROFESSIONAL EXPERIENCE
KSAT12 News, Post-Newsweek Stations San Antonio, Texas
Executive Producer
2001 – Present
Responsible for editorial content of daily newscasts. Initiated development and implementation of social media in broadcast news strategies and station promotion. Lead Twitter Producer for @ksatnews. Lead Facebook Page Administrator for KSAT 12 & KSAT.com. Assist line producers with conceptualizing elements for better storytelling and improved pacing. Assist reporters and anchors in strengthening and focusing their writing and on-air presentation. Work closely with station management team to develop strategies to maximize newsroom potential and station growth. Collaborate with Creative Services Department in promotional strategies for news product.
Senior News Producer
1995 – 2001
Produced daily, early-evening newscast (various time-slots). Worked closely with newsroom staff to generate and develop stories, including proof-reading of copy and coordinating graphics and pre-production elements. Collaborated with production department and art department to enhance newscasts through innovative graphics and production values.
News Producer, NightBeat at 10
1993 – 1995
Produced nightly, half-hour newscast. Coordinated local, remote and satellite reports for newscast. Responsible for generating and writing for 10pm newscast. Highly involved in promotions for newscast.
KENS-TV, Harte-Hanks Communications San Antonio, Texas
News Producer
1988 – 1993
Produced variety of newscasts during tenure at station. Began in 1988 as unpaid newsroom intern gaining college credit. Hired in 1989 as producer of one-hour morning newscast. Eventually named producer of 10pm newscast. Responsibilities included organizing and writing news content and coordinating special reports as needed. Generated, researched and scheduled in-studio and remote interviews regarding local issues of interest. Consistently re-formatting newscasts to meet changing needs of audience and station philosophy.
KMAC & Associates San Antonio, Texas
Freelance Writer
2010 – Present
Interview, write and edit onlinenewsletters for San Antonio-based coach and consultant to nonprofit organizations. Assist with content creation for relaunch of website. Write and edit promotional material for workshops and other public appearances.
EDUCATION
St. Mary’s University San Antonio, Texas
Bachelor of Arts – May 1989
- English-Communication/Arts
- Graduated Cum Laude
VOLUNTEER ACTIVITIES
Komen San Antonio San Antonio, Texas
- Public Relations Committee, focusing energy on creating awareness and interest in Komen San Antonio Race for the Cure
- Social Media Subcommittee, assisting Komen San Antonio Staff with updating Facebook Fan Page, generating new material for Twitter stream, generating blog ideas for Komen San Antonio’s MYSA.com blog content
Abby’s Book Corner San Antonio & Dallas
- Assist with book drive honoring memory of Abigail Ann Kearney; focusing on small, community-driven book drives
- Generated interest in program in Dallas/Fort Worth and San Antonio through blogging, Twitter & Facebook
- Book Donations in Dallas benefit Medical City Children’s Hospital – Library Dedication: April 2010
- Book Donations in San Antonio benefit Methodist Children’s Hospital of South Texas
PROFESSIONAL REFERENCES
Steve Spriester
Anchor, KSAT12 News – First News @ 4, KSAT 12 News at 5, 6 O’Clock News, The NightBeat at 10
W: 210-351-1275
Leslie Mouton
Anchor, KSAT12 News – Good Morning San Antonio, News @ Noon
W: 210-351-1319
Rosenda Rios
USAA Digital Content & Creative
Co-Owner, Rios+Burns Media Group, LLC
C: 210-275-3087
Joe Ruiz
Engagement Editor, NOWCastSA.com
C: 210-387-8228
Michael Ireland
Former Director, KSAT12 News
C: 210-219-4358
Bruce Kates
Producer, Texas Week with Rick Casey
KLRN
C: 210-771-4554
Kathy MacNaughton,
President/CEO, KMAC & Associates
W: 210-497-8998
